diff --git a/Makefile b/Makefile
index 1fbb87ce..71384210 100644
--- a/Makefile
+++ b/Makefile
@@ -25,7 +25,7 @@ ARCH ?= amd64
 OS ?= $(shell uname -s | tr A-Z a-z)
 K8S_LATEST_VER ?= $(shell curl -s https://storage.googleapis.com/kubernetes-release/release/stable.txt)
 export CONTROLLER_IMG ?= $(REGISTRY)/$(IMAGE_NAME)
-TAG ?= main
+TAG ?= dev
 
 # Get cluster-api version and build ldflags
 clusterapi := $(shell go list -m sigs.k8s.io/cluster-api)
diff --git a/config/default/manager_image_patch.yaml b/config/default/manager_image_patch.yaml
index 8c209a3a..0dcb27b2 100644
--- a/config/default/manager_image_patch.yaml
+++ b/config/default/manager_image_patch.yaml
@@ -8,5 +8,5 @@ spec:
     spec:
       containers:
       # Change the value of image field below to your controller image URL
-      - image: projectsveltos/sveltos-manager-amd64:main
+      - image: projectsveltos/sveltos-manager-amd64:dev
         name: manager
diff --git a/manifest/manifest.yaml b/manifest/manifest.yaml
index ff4af4a6..9b497d69 100644
--- a/manifest/manifest.yaml
+++ b/manifest/manifest.yaml
@@ -1504,7 +1504,7 @@ spec:
         - --v=5
         command:
         - /manager
-        image: projectsveltos/sveltos-manager-amd64:main
+        image: projectsveltos/sveltos-manager-amd64:dev
         livenessProbe:
           httpGet:
             path: /healthz