diff --git a/internal/serviceoffercontroller/agent_confighash_test.go b/internal/serviceoffercontroller/agent_confighash_test.go
index 62029243..3966173f 100644
--- a/internal/serviceoffercontroller/agent_confighash_test.go
+++ b/internal/serviceoffercontroller/agent_confighash_test.go
@@ -30,32 +30,32 @@ func TestHermesConfigDecision(t *testing.T) {
 			wantDrift: false,
 		},
 		{
-			name: "annotation matches and data hashes to desired -> skip, no drift",
-			live: hermesConfigCM(t, "ns", desiredYAML, desiredHash, "1"),
+			name:      "annotation matches and data hashes to desired -> skip, no drift",
+			live:      hermesConfigCM(t, "ns", desiredYAML, desiredHash, "1"),
 			wantSkip:  true,
 			wantDrift: false,
 		},
 		{
-			name: "annotation matches but data hand-edited -> skip with drift",
-			live: hermesConfigCM(t, "ns", otherYAML, desiredHash, "1"),
+			name:      "annotation matches but data hand-edited -> skip with drift",
+			live:      hermesConfigCM(t, "ns", otherYAML, desiredHash, "1"),
 			wantSkip:  true,
 			wantDrift: true,
 		},
 		{
-			name: "annotation does not match desired -> apply",
-			live: hermesConfigCM(t, "ns", desiredYAML, otherHash, "1"),
+			name:      "annotation does not match desired -> apply",
+			live:      hermesConfigCM(t, "ns", desiredYAML, otherHash, "1"),
 			wantSkip:  false,
 			wantDrift: false,
 		},
 		{
-			name: "annotation absent (pre-feature migration) -> apply",
-			live: hermesConfigCM(t, "ns", desiredYAML, "", "1"),
+			name:      "annotation absent (pre-feature migration) -> apply",
+			live:      hermesConfigCM(t, "ns", desiredYAML, "", "1"),
 			wantSkip:  false,
 			wantDrift: false,
 		},
 		{
-			name: "annotation matches but data key missing -> skip with drift",
-			live: hermesConfigCMNoData(t, "ns", desiredHash, "1"),
+			name:      "annotation matches but data key missing -> skip with drift",
+			live:      hermesConfigCMNoData(t, "ns", desiredHash, "1"),
 			wantSkip:  true,
 			wantDrift: true,
 		},
diff --git a/internal/serviceoffercontroller/catalog.go b/internal/serviceoffercontroller/catalog.go
index a33cfad6..97327377 100644
--- a/internal/serviceoffercontroller/catalog.go
+++ b/internal/serviceoffercontroller/catalog.go
@@ -40,7 +40,7 @@ func (c *Controller) listServiceOffersForCatalog(ctx context.Context, override *
 	return offers, nil
 }
 
-func skillCatalogContentMatches(cm *unstructured.Unstructured, content, servicesJSON, openAPIJSON, apiDocsHTML string, bundles []offerBundleFile) bool {
+func staticSiteContentMatches(cm *unstructured.Unstructured, content, servicesJSON, openAPIJSON, apiDocsHTML string, bundles []offerBundleFile) bool {
 	if cm == nil {
 		return false
 	}
@@ -75,22 +75,22 @@ func skillCatalogContentMatches(cm *unstructured.Unstructured, content, services
 	return true
 }
 
-func (c *Controller) skillCatalogContentUnchanged(ctx context.Context, content, servicesJSON, openAPIJSON, apiDocsHTML string, bundles []offerBundleFile) (bool, error) {
-	cm, err := c.configMaps.Namespace(skillCatalogNamespace).Get(ctx, skillCatalogConfigMapName, metav1.GetOptions{})
+func (c *Controller) staticSiteContentUnchanged(ctx context.Context, content, servicesJSON, openAPIJSON, apiDocsHTML string, bundles []offerBundleFile) (bool, error) {
+	cm, err := c.configMaps.Namespace(staticSiteNamespace).Get(ctx, staticSiteConfigMapName, metav1.GetOptions{})
 	if apierrors.IsNotFound(err) {
 		return false, nil
 	}
 	if err != nil {
 		return false, err
 	}
-	return skillCatalogContentMatches(cm, content, servicesJSON, openAPIJSON, apiDocsHTML, bundles), nil
+	return staticSiteContentMatches(cm, content, servicesJSON, openAPIJSON, apiDocsHTML, bundles), nil
 }
 
-func computeSkillCatalogContentHash(content, servicesJSON, openAPIJSON, apiDocsHTML string, bundles []offerBundleFile) string {
+func computeStaticSiteContentHash(content, servicesJSON, openAPIJSON, apiDocsHTML string, bundles []offerBundleFile) string {
 	return fmt.Sprintf("%x", md5Sum(content+servicesJSON+openAPIJSON+apiDocsHTML+bundleDigestInput(bundles)))[:8]
 }
 
-func skillCatalogDeployedContentHash(deployment *unstructured.Unstructured) string {
+func staticSiteDeployedContentHash(deployment *unstructured.Unstructured) string {
 	if deployment == nil {
 		return ""
 	}
diff --git a/internal/serviceoffercontroller/catalog_test.go b/internal/serviceoffercontroller/catalog_test.go
index e596ae6c..184a5939 100644
--- a/internal/serviceoffercontroller/catalog_test.go
+++ b/internal/serviceoffercontroller/catalog_test.go
@@ -6,9 +6,9 @@ import (
 	"k8s.io/apimachinery/pkg/apis/meta/v1/unstructured"
 )
 
-func TestComputeSkillCatalogContentHashDeterministic(t *testing.T) {
-	a := computeSkillCatalogContentHash("# cat", `{"services":[]}`, `{"openapi":"3.1.0"}`, "<html></html>", nil)
-	b := computeSkillCatalogContentHash("# cat", `{"services":[]}`, `{"openapi":"3.1.0"}`, "<html></html>", nil)
+func TestComputeStaticSiteContentHashDeterministic(t *testing.T) {
+	a := computeStaticSiteContentHash("# cat", `{"services":[]}`, `{"openapi":"3.1.0"}`, "<html></html>", nil)
+	b := computeStaticSiteContentHash("# cat", `{"services":[]}`, `{"openapi":"3.1.0"}`, "<html></html>", nil)
 	if a != b {
 		t.Fatalf("hash not deterministic: %q vs %q", a, b)
 	}
@@ -16,36 +16,36 @@ func TestComputeSkillCatalogContentHashDeterministic(t *testing.T) {
 		t.Fatalf("hash length = %d, want 8", len(a))
 	}
 
-	changed := computeSkillCatalogContentHash("# cat", `{"services":[{"name":"a"}]}`, `{"openapi":"3.1.0"}`, "<html></html>", nil)
+	changed := computeStaticSiteContentHash("# cat", `{"services":[{"name":"a"}]}`, `{"openapi":"3.1.0"}`, "<html></html>", nil)
 	if changed == a {
 		t.Fatal("expected different hash when catalog content changes")
 	}
 }
 
-func TestSkillCatalogContentMatches(t *testing.T) {
-	cm := buildSkillCatalogConfigMap("# cat", `{"services":[]}`, `{"openapi":"3.1.0"}`, "<html></html>", nil)
-	if !skillCatalogContentMatches(cm, "# cat", `{"services":[]}`, `{"openapi":"3.1.0"}`, "<html></html>", nil) {
+func TestStaticSiteContentMatches(t *testing.T) {
+	cm := buildStaticSiteConfigMap("# cat", `{"services":[]}`, `{"openapi":"3.1.0"}`, "<html></html>", nil)
+	if !staticSiteContentMatches(cm, "# cat", `{"services":[]}`, `{"openapi":"3.1.0"}`, "<html></html>", nil) {
 		t.Fatal("expected matching catalog content")
 	}
-	if skillCatalogContentMatches(cm, "# changed", `{"services":[]}`, `{"openapi":"3.1.0"}`, "<html></html>", nil) {
+	if staticSiteContentMatches(cm, "# changed", `{"services":[]}`, `{"openapi":"3.1.0"}`, "<html></html>", nil) {
 		t.Fatal("expected different skill.md to not match")
 	}
-	if skillCatalogContentMatches(nil, "# cat", `{}`, `{}`, "", nil) {
+	if staticSiteContentMatches(nil, "# cat", `{}`, `{}`, "", nil) {
 		t.Fatal("nil configmap must not match")
 	}
 }
 
-func TestSkillCatalogDeployedContentHash(t *testing.T) {
-	deployment := buildSkillCatalogDeployment("abc12345", nil)
-	if got := skillCatalogDeployedContentHash(deployment); got != "abc12345" {
+func TestStaticSiteDeployedContentHash(t *testing.T) {
+	deployment := buildStaticSiteDeployment("abc12345", nil)
+	if got := staticSiteDeployedContentHash(deployment); got != "abc12345" {
 		t.Fatalf("hash = %q, want abc12345", got)
 	}
-	if got := skillCatalogDeployedContentHash(nil); got != "" {
+	if got := staticSiteDeployedContentHash(nil); got != "" {
 		t.Fatalf("nil deployment hash = %q, want empty", got)
 	}
 
 	empty := &unstructured.Unstructured{Object: map[string]any{"spec": map[string]any{}}}
-	if got := skillCatalogDeployedContentHash(empty); got != "" {
+	if got := staticSiteDeployedContentHash(empty); got != "" {
 		t.Fatalf("missing annotation hash = %q, want empty", got)
 	}
 }
diff --git a/internal/serviceoffercontroller/controller.go b/internal/serviceoffercontroller/controller.go
index 0d45c95b..20a5714f 100644
--- a/internal/serviceoffercontroller/controller.go
+++ b/internal/serviceoffercontroller/controller.go
@@ -76,7 +76,7 @@ type Controller struct {
 	identityQueue             workqueue.TypedRateLimitingInterface[string]
 	purchaseQueue             workqueue.TypedRateLimitingInterface[string]
 	agentQueue                workqueue.TypedRateLimitingInterface[string]
-	catalogMu                 sync.Mutex
+	staticSiteMu              sync.Mutex
 
 	pendingAuths sync.Map // key: "ns/name" → []map[string]string
 
@@ -351,25 +351,25 @@ func (c *Controller) enqueueStorefrontProfileRefresh(obj any) {
 	if u.GetNamespace() != storefront.ProfileNamespace || u.GetName() != storefront.ProfileConfigMap {
 		return
 	}
-	log.Printf("serviceoffer-controller: storefront profile change detected, refreshing skill catalog")
-	c.enqueueSkillCatalogRefresh()
+	log.Printf("serviceoffer-controller: storefront profile change detected, refreshing static site")
+	c.enqueueStaticSiteRefresh()
 }
 
-func (c *Controller) enqueueSkillCatalogRefresh() {
+func (c *Controller) enqueueStaticSiteRefresh() {
 	items := c.offerInformer.GetStore().List()
 	if len(items) > 0 {
 		// Any single offer reconcile rebuilds the full catalog.
 		c.enqueueOffer(items[0])
 		return
 	}
-	go c.refreshSkillCatalogAsync()
+	go c.refreshStaticSiteAsync()
 }
 
-func (c *Controller) refreshSkillCatalogAsync() {
+func (c *Controller) refreshStaticSiteAsync() {
 	ctx, cancel := context.WithTimeout(context.Background(), 2*time.Minute)
 	defer cancel()
-	if err := c.reconcileSkillCatalog(ctx, nil); err != nil {
-		log.Printf("serviceoffer-controller: refresh skill catalog: %v", err)
+	if err := c.reconcileStaticSite(ctx, nil); err != nil {
+		log.Printf("serviceoffer-controller: refresh static site: %v", err)
 	}
 }
 
@@ -467,7 +467,7 @@ func (c *Controller) reconcileOffer(ctx context.Context, key string) error {
 			now := metav1.Now()
 			tombstone.DeletionTimestamp = &now
 		}
-		if err := c.reconcileSkillCatalog(ctx, &tombstone); err != nil {
+		if err := c.reconcileStaticSite(ctx, &tombstone); err != nil {
 			return err
 		}
 		return c.removeFinalizer(ctx, raw, serviceOfferFinalizer)
@@ -661,10 +661,10 @@ func (c *Controller) reconcileOffer(ctx context.Context, key string) error {
 		// requiring a spec mutation or unrelated ConfigMap update.
 		c.offerQueue.AddAfter(offer.Namespace+"/"+offer.Name, 5*time.Second)
 	}
-	// Rebuild the skill catalog on every reconcile so tunnel URL changes and
-	// offer status updates propagate immediately. reconcileSkillCatalog skips
+	// Rebuild the static site on every reconcile so tunnel URL changes and
+	// offer status updates propagate immediately. reconcileStaticSite skips
 	// ConfigMap/Deployment writes when the rendered hash is unchanged.
-	return c.reconcileSkillCatalog(ctx, nil)
+	return c.reconcileStaticSite(ctx, nil)
 }
 
 func (c *Controller) reconcileDeletingOffer(ctx context.Context, offer *monetizeapi.ServiceOffer) error {
@@ -1246,16 +1246,16 @@ func (c *Controller) loadStorefrontProfile(ctx context.Context) (*schemas.Storef
 	return storefront.ParseProfile(raw)
 }
 
-// reconcileSkillCatalog rebuilds the /skill.md ConfigMap/Deployment/Service/
+// reconcileStaticSite rebuilds the /skill.md ConfigMap/Deployment/Service/
 // HTTPRoute from the current set of operationally-ready ServiceOffers. Offers
 // are listed from the API server so every reconcile sees a consistent snapshot;
 // override replaces or appends a just-created offer the list has not observed yet.
 // ConfigMap and Deployment are only applied when the rendered catalog hash differs
 // from the live obol-skill-md Deployment annotation, so idle reconciles do not
-// roll the skill-catalog pod.
-func (c *Controller) reconcileSkillCatalog(ctx context.Context, override *monetizeapi.ServiceOffer) error {
-	c.catalogMu.Lock()
-	defer c.catalogMu.Unlock()
+// roll the static-site pod.
+func (c *Controller) reconcileStaticSite(ctx context.Context, override *monetizeapi.ServiceOffer) error {
+	c.staticSiteMu.Lock()
+	defer c.staticSiteMu.Unlock()
 
 	baseURL, err := c.registrationBaseURL(ctx)
 	if err != nil {
@@ -1271,7 +1271,7 @@ func (c *Controller) reconcileSkillCatalog(ctx context.Context, override *moneti
 	if err != nil {
 		return err
 	}
-	content := buildSkillCatalogMarkdown(offers, baseURL, storefrontProfile)
+	content := buildSkillMarkdown(offers, baseURL, storefrontProfile)
 	servicesJSON := buildServiceCatalogJSON(offers, baseURL, storefrontProfile)
 	resolvedProfile := storefront.ResolvePublished(storefrontProfile, baseURL)
 	// buildOpenAPIDocument prefers the tunnel URL for the public `servers[0]`
@@ -1283,9 +1283,9 @@ func (c *Controller) reconcileSkillCatalog(ctx context.Context, override *moneti
 	openAPIJSON := buildOpenAPIDocument(offers, baseURL, resolvedProfile)
 	apiDocsHTML := scalarHTML(resolvedProfile)
 	bundles := buildOfferBundles(offers, resolvedProfile)
-	contentHash := computeSkillCatalogContentHash(content, servicesJSON, openAPIJSON, apiDocsHTML, bundles)
+	contentHash := computeStaticSiteContentHash(content, servicesJSON, openAPIJSON, apiDocsHTML, bundles)
 
-	unchanged, err := c.skillCatalogContentUnchanged(ctx, content, servicesJSON, openAPIJSON, apiDocsHTML, bundles)
+	unchanged, err := c.staticSiteContentUnchanged(ctx, content, servicesJSON, openAPIJSON, apiDocsHTML, bundles)
 	if err != nil {
 		return err
 	}
@@ -1295,30 +1295,30 @@ func (c *Controller) reconcileSkillCatalog(ctx context.Context, override *moneti
 		return nil
 	}
 
-	if err := c.applyObject(ctx, c.configMaps.Namespace(skillCatalogNamespace), buildSkillCatalogConfigMap(content, servicesJSON, openAPIJSON, apiDocsHTML, bundles)); err != nil {
+	if err := c.applyObject(ctx, c.configMaps.Namespace(staticSiteNamespace), buildStaticSiteConfigMap(content, servicesJSON, openAPIJSON, apiDocsHTML, bundles)); err != nil {
 		return err
 	}
-	if err := c.applyObject(ctx, c.deployments.Namespace(skillCatalogNamespace), buildSkillCatalogDeployment(contentHash, bundles)); err != nil {
+	if err := c.applyObject(ctx, c.deployments.Namespace(staticSiteNamespace), buildStaticSiteDeployment(contentHash, bundles)); err != nil {
 		return err
 	}
-	if err := c.applyObject(ctx, c.services.Namespace(skillCatalogNamespace), buildSkillCatalogService()); err != nil {
+	if err := c.applyObject(ctx, c.services.Namespace(staticSiteNamespace), buildStaticSiteService()); err != nil {
 		return err
 	}
 	// Headers Middleware must exist before the routes that reference it, or
 	// Traefik drops the routes for a dangling ExtensionRef.
-	if err := c.applyObject(ctx, c.middlewares.Namespace(skillCatalogNamespace), buildCatalogHeadersMiddleware()); err != nil {
+	if err := c.applyObject(ctx, c.middlewares.Namespace(staticSiteNamespace), buildCatalogHeadersMiddleware()); err != nil {
 		return err
 	}
-	if err := c.applyObject(ctx, c.httpRoutes.Namespace(skillCatalogNamespace), buildSkillCatalogHTTPRoute()); err != nil {
+	if err := c.applyObject(ctx, c.httpRoutes.Namespace(staticSiteNamespace), buildStaticSiteHTTPRoute()); err != nil {
 		return err
 	}
-	if err := c.applyObject(ctx, c.httpRoutes.Namespace(skillCatalogNamespace), buildServicesJSONHTTPRoute()); err != nil {
+	if err := c.applyObject(ctx, c.httpRoutes.Namespace(staticSiteNamespace), buildServicesJSONHTTPRoute()); err != nil {
 		return err
 	}
-	if err := c.applyObject(ctx, c.httpRoutes.Namespace(skillCatalogNamespace), buildOpenAPIHTTPRoute()); err != nil {
+	if err := c.applyObject(ctx, c.httpRoutes.Namespace(staticSiteNamespace), buildOpenAPIHTTPRoute()); err != nil {
 		return err
 	}
-	if err := c.applyObject(ctx, c.httpRoutes.Namespace(skillCatalogNamespace), buildAPIDocsHTTPRoute()); err != nil {
+	if err := c.applyObject(ctx, c.httpRoutes.Namespace(staticSiteNamespace), buildAPIDocsHTTPRoute()); err != nil {
 		return err
 	}
 	readyOffers := countReadyServiceOffers(offers)
diff --git a/internal/serviceoffercontroller/hostoffer_test.go b/internal/serviceoffercontroller/hostoffer_test.go
index 43795bb8..5036df96 100644
--- a/internal/serviceoffercontroller/hostoffer_test.go
+++ b/internal/serviceoffercontroller/hostoffer_test.go
@@ -59,7 +59,7 @@ func TestBuildHostHTTPRoute(t *testing.T) {
 			t.Errorf("rule %d (%s) rewrites to %v, want %s", i, public, got, wantExact[public])
 		}
 		backend := rule["backendRefs"].([]any)[0].(map[string]any)
-		if backend["name"] != skillCatalogConfigMapName || backend["namespace"] != skillCatalogNamespace {
+		if backend["name"] != staticSiteConfigMapName || backend["namespace"] != staticSiteNamespace {
 			t.Errorf("rule %d backend = %v", i, backend)
 		}
 	}
@@ -262,7 +262,7 @@ func TestCatalogAdvertisesDedicatedOrigin(t *testing.T) {
 		t.Fatalf("catalog endpoint = %+v, want dedicated origin", catalog.Services)
 	}
 
-	skill := buildSkillCatalogMarkdown([]*monetizeapi.ServiceOffer{offer}, "https://shared.example", nil)
+	skill := buildSkillMarkdown([]*monetizeapi.ServiceOffer{offer}, "https://shared.example", nil)
 	if !strings.Contains(skill, "`POST https://audit.v1337.example/submit`") {
 		t.Errorf("skill.md routes not rooted at dedicated origin:\n%.400s", skill)
 	}
diff --git a/internal/serviceoffercontroller/offerbundle.go b/internal/serviceoffercontroller/offerbundle.go
index 51db1778..63fc4854 100644
--- a/internal/serviceoffercontroller/offerbundle.go
+++ b/internal/serviceoffercontroller/offerbundle.go
@@ -1,6 +1,7 @@
 package serviceoffercontroller
 
 import (
+	_ "embed"
 	"encoding/json"
 	"fmt"
 	"html/template"
@@ -19,7 +20,7 @@ import (
 // resources per origin. An offer with spec.hostname therefore gets its own
 // discovery documents — an openapi.json scoped to just that offer with
 // paths rooted at "/", a /.well-known/x402 resource list, and a minimal
-// landing page — served by the same catalog httpd via per-offer ConfigMap
+// landing page — served by the same static-site httpd via per-offer ConfigMap
 // keys and Exact-match rewrite routes on the offer's hostname.
 
 // offerBundleFile is one generated file: Key is the ConfigMap data key,
@@ -265,71 +266,12 @@ func wellKnownAccept(p monetizeapi.ServiceOfferPayment) map[string]any {
 	return entry
 }
 
-var offerLandingTmpl = template.Must(template.New("offer_landing").Parse(`<!doctype html>
-<html lang="en">
-  <head>
-    <meta charset="utf-8" />
-    <meta name="viewport" content="width=device-width,initial-scale=1" />
-    <title>{{.Title}}</title>
-    <meta name="description" content="{{.Description}}" />
-    <meta name="theme-color" content="{{.ThemeColor}}" />
-    <meta property="og:type" content="website" />
-    <meta property="og:title" content="{{.Title}}" />
-    <meta property="og:description" content="{{.Description}}" />
-    <meta property="og:site_name" content="{{.Operator}}" />
-    {{if .OGImageURL}}<meta property="og:image" content="{{.OGImageURL}}" />
-    <meta name="twitter:card" content="summary_large_image" />
-    <meta name="twitter:image" content="{{.OGImageURL}}" />{{end}}
-    {{if .FaviconURL}}<link rel="icon" href="{{.FaviconURL}}" />{{end}}
-    <style>
-      :root { {{.ThemeCSS}} --mono:"JetBrains Mono",ui-monospace,monospace; }
-      * { box-sizing: border-box; } html, body { background: var(--bg01); }
-      body { margin:0; color:var(--light); font-family:"DM Sans",system-ui,sans-serif; line-height:1.5; }
-      .wrap { max-width:640px; margin:0 auto; padding:64px 24px 96px; }
-      .brand { display:flex; align-items:center; gap:10px; margin-bottom:24px; color:var(--light); font-weight:600; font-size:15px; }
-      .brand img { height:32px; width:auto; }
-      .pill { display:inline-block; font-family:var(--mono); font-size:13px; font-weight:600; color:var(--green); border:1px solid var(--green); border-radius:999px; padding:6px 14px; margin-bottom:24px; }
-      h1 { font-size:28px; margin:0 0 8px; }
-      p { color:var(--body); margin:0 0 12px; }
-      .richtext { color:var(--body); }
-      .richtext p { margin:0 0 10px; }
-      .richtext ul, .richtext ol { margin:0 0 10px; padding-left:22px; }
-      .richtext h3, .richtext h4 { color:var(--light); margin:14px 0 6px; font-size:16px; }
-      .richtext code { font-family:var(--mono); font-size:0.9em; }
-      .richtext pre { background:var(--bg01); border:1px solid var(--stroke); border-radius:8px; padding:12px; overflow-x:auto; }
-      .card { background:var(--bg02); border:1px solid var(--stroke); border-radius:12px; padding:20px 24px; margin-top:24px; }
-      .card h2 { font-size:15px; margin:0 0 8px; color:var(--light); }
-      code, .mono { font-family:var(--mono); font-size:13px; color:var(--light); }
-      a { color:var(--green); }
-      .fineprint { color:var(--muted); font-size:13px; margin-top:32px; }
-    </style>
-    {{if .CustomCSS}}<style data-obol="custom-css">{{.CustomCSS}}</style>{{end}}
-  </head>
-  <body>
-    <div class="wrap" data-obol="page-landing">
-      {{if .LogoURL}}<div class="brand" data-obol="brand"><img src="{{.LogoURL}}" alt="{{.Operator}}" />{{if .ShowName}}<span>{{.Operator}}</span>{{end}}</div>{{end}}
-      <span class="pill" data-obol="price">{{.Price}}</span>
-      <h1 data-obol="title">{{.Title}}</h1>
-      <div class="richtext" data-obol="description">{{.DescriptionHTML}}</div>
-      <!-- Reserved mount for the in-browser wallet checkout widget. -->
-      <div data-obol="checkout"></div>
-      <div class="card" data-obol="dev-links">
-        <h2>For agents &amp; developers</h2>
-        <p class="mono"><a href="/openapi.json">/openapi.json</a> — request shapes + per-route pricing</p>
-        <p class="mono"><a href="/.well-known/x402">/.well-known/x402</a> — signable x402 payment requirements</p>
-        <p>Payment is per-request via x402 micropayments: call an endpoint with no payment to receive the <code>402</code> challenge, sign one <code>accepts[]</code> entry, retry with the <code>X-PAYMENT</code> header.</p>
-      </div>
-      {{if .AboutHTML}}
-      <div class="card" data-obol="about">
-        <h2>About {{.Operator}}</h2>
-        <div class="richtext">{{.AboutHTML}}</div>
-      </div>
-      {{end}}
-      <p class="fineprint" data-obol="powered-by">Sold by {{.Operator}} · Powered by <a href="https://obol.org">Obol</a></p>
-    </div>
-  </body>
-</html>
-`))
+//go:embed templates/offer_landing.html
+var offerLandingHTMLSrc string
+
+var offerLandingTmpl = template.Must(
+	template.New("offer_landing").Parse(offerLandingHTMLSrc),
+)
 
 // buildOfferLandingHTML renders the hostname's "/" landing page: enough for
 // a human to understand the product and for previews/scrapers to get sane
diff --git a/internal/serviceoffercontroller/render.go b/internal/serviceoffercontroller/render.go
index c7340b09..3e8e3b4d 100644
--- a/internal/serviceoffercontroller/render.go
+++ b/internal/serviceoffercontroller/render.go
@@ -22,12 +22,21 @@ import (
 )
 
 const (
-	skillCatalogNamespace     = "x402"
-	skillCatalogConfigMapName = "obol-skill-md"
-	skillCatalogRouteName     = "obol-skill-md-route"
-	servicesJSONRouteName     = "obol-services-json-route"
-	openAPIRouteName          = "obol-openapi-route"
-	apiDocsRouteName          = "obol-api-docs-route"
+	// The static site is the busybox httpd that serves every public artifact:
+	// skill.md, services.json (the storefront's own backend), openapi.json,
+	// the API docs, and one bundle per hostname-bound offer (landing page,
+	// scoped openapi.json, .well-known/x402). The "obol-skill-md" object names
+	// predate all but the first of those and are load-bearing — they are
+	// referenced by internal/tunnel (SERVICES_URL), cmd/obol/sell_info.go,
+	// internal/stackbackup, the embedded x402.yaml, and the storefront's
+	// next.config.ts. Renaming them is a live-cluster migration, so the Go
+	// identifiers say what this is and the wire names stay put.
+	staticSiteNamespace     = "x402"
+	staticSiteConfigMapName = "obol-skill-md"
+	staticSiteRouteName     = "obol-skill-md-route"
+	servicesJSONRouteName   = "obol-services-json-route"
+	openAPIRouteName        = "obol-openapi-route"
+	apiDocsRouteName        = "obol-api-docs-route"
 
 	// catalogHeadersMiddlewareName is the Traefik headers Middleware attached
 	// to the public catalog HTTPRoutes (/skill.md, /openapi.json, /api,
@@ -255,7 +264,7 @@ func agentIdentityLabels(identity *monetizeapi.AgentIdentity, appName string) ma
 	}
 }
 
-func buildSkillCatalogConfigMap(content, servicesJSON, openAPIJSON, apiDocsHTML string, bundles []offerBundleFile) *unstructured.Unstructured {
+func buildStaticSiteConfigMap(content, servicesJSON, openAPIJSON, apiDocsHTML string, bundles []offerBundleFile) *unstructured.Unstructured {
 	data := map[string]any{
 		"skill.md":      content,
 		"services.json": servicesJSON,
@@ -271,10 +280,10 @@ func buildSkillCatalogConfigMap(content, servicesJSON, openAPIJSON, apiDocsHTML
 			"apiVersion": "v1",
 			"kind":       "ConfigMap",
 			"metadata": map[string]any{
-				"name":      skillCatalogConfigMapName,
-				"namespace": skillCatalogNamespace,
+				"name":      staticSiteConfigMapName,
+				"namespace": staticSiteNamespace,
 				"labels": map[string]any{
-					"app":                 skillCatalogConfigMapName,
+					"app":                 staticSiteConfigMapName,
 					"obol.org/managed-by": "serviceoffer-controller",
 				},
 			},
@@ -283,10 +292,10 @@ func buildSkillCatalogConfigMap(content, servicesJSON, openAPIJSON, apiDocsHTML
 	}
 }
 
-// skillCatalogVolumeItems projects the ConfigMap keys into the httpd's /www
+// staticSiteVolumeItems projects the ConfigMap keys into the httpd's /www
 // tree: the four aggregate documents plus one file per hostname-offer
 // bundle entry (offers/<ns>/<name>/…).
-func skillCatalogVolumeItems(bundles []offerBundleFile) []any {
+func staticSiteVolumeItems(bundles []offerBundleFile) []any {
 	items := []any{
 		map[string]any{"key": "skill.md", "path": "skill.md"},
 		map[string]any{"key": "services.json", "path": "api/services.json"},
@@ -303,9 +312,9 @@ func skillCatalogVolumeItems(bundles []offerBundleFile) []any {
 	return items
 }
 
-func buildSkillCatalogDeployment(contentHash string, bundles []offerBundleFile) *unstructured.Unstructured {
+func buildStaticSiteDeployment(contentHash string, bundles []offerBundleFile) *unstructured.Unstructured {
 	labels := map[string]any{
-		"app":                 skillCatalogConfigMapName,
+		"app":                 staticSiteConfigMapName,
 		"obol.org/managed-by": "serviceoffer-controller",
 	}
 	return &unstructured.Unstructured{
@@ -313,8 +322,8 @@ func buildSkillCatalogDeployment(contentHash string, bundles []offerBundleFile)
 			"apiVersion": "apps/v1",
 			"kind":       "Deployment",
 			"metadata": map[string]any{
-				"name":      skillCatalogConfigMapName,
-				"namespace": skillCatalogNamespace,
+				"name":      staticSiteConfigMapName,
+				"namespace": staticSiteNamespace,
 				"labels":    labels,
 			},
 			"spec": map[string]any{
@@ -354,14 +363,14 @@ func buildSkillCatalogDeployment(contentHash string, bundles []offerBundleFile)
 							map[string]any{
 								"name": "content",
 								"configMap": map[string]any{
-									"name":  skillCatalogConfigMapName,
-									"items": skillCatalogVolumeItems(bundles),
+									"name":  staticSiteConfigMapName,
+									"items": staticSiteVolumeItems(bundles),
 								},
 							},
 							map[string]any{
 								"name": "httpdconf",
 								"configMap": map[string]any{
-									"name":  skillCatalogConfigMapName,
+									"name":  staticSiteConfigMapName,
 									"items": []any{map[string]any{"key": "httpd.conf", "path": "httpd.conf"}},
 								},
 							},
@@ -373,9 +382,9 @@ func buildSkillCatalogDeployment(contentHash string, bundles []offerBundleFile)
 	}
 }
 
-func buildSkillCatalogService() *unstructured.Unstructured {
+func buildStaticSiteService() *unstructured.Unstructured {
 	labels := map[string]any{
-		"app":                 skillCatalogConfigMapName,
+		"app":                 staticSiteConfigMapName,
 		"obol.org/managed-by": "serviceoffer-controller",
 	}
 	return &unstructured.Unstructured{
@@ -383,8 +392,8 @@ func buildSkillCatalogService() *unstructured.Unstructured {
 			"apiVersion": "v1",
 			"kind":       "Service",
 			"metadata": map[string]any{
-				"name":      skillCatalogConfigMapName,
-				"namespace": skillCatalogNamespace,
+				"name":      staticSiteConfigMapName,
+				"namespace": staticSiteNamespace,
 				"labels":    labels,
 			},
 			"spec": map[string]any{
@@ -417,7 +426,7 @@ func buildCatalogHeadersMiddleware() *unstructured.Unstructured {
 			"kind":       "Middleware",
 			"metadata": map[string]any{
 				"name":      catalogHeadersMiddlewareName,
-				"namespace": skillCatalogNamespace,
+				"namespace": staticSiteNamespace,
 				"labels": map[string]any{
 					"obol.org/managed-by": "serviceoffer-controller",
 				},
@@ -451,14 +460,14 @@ func catalogHeadersFilters() []any {
 	}
 }
 
-func buildSkillCatalogHTTPRoute() *unstructured.Unstructured {
+func buildStaticSiteHTTPRoute() *unstructured.Unstructured {
 	return &unstructured.Unstructured{
 		Object: map[string]any{
 			"apiVersion": "gateway.networking.k8s.io/v1",
 			"kind":       "HTTPRoute",
 			"metadata": map[string]any{
-				"name":      skillCatalogRouteName,
-				"namespace": skillCatalogNamespace,
+				"name":      staticSiteRouteName,
+				"namespace": staticSiteNamespace,
 				"labels": map[string]any{
 					"obol.org/managed-by": "serviceoffer-controller",
 				},
@@ -484,8 +493,8 @@ func buildSkillCatalogHTTPRoute() *unstructured.Unstructured {
 						"filters": catalogHeadersFilters(),
 						"backendRefs": []any{
 							map[string]any{
-								"name":      skillCatalogConfigMapName,
-								"namespace": skillCatalogNamespace,
+								"name":      staticSiteConfigMapName,
+								"namespace": staticSiteNamespace,
 								"port":      int64(8080),
 							},
 						},
@@ -511,7 +520,7 @@ func buildOpenAPIHTTPRoute() *unstructured.Unstructured {
 			"kind":       "HTTPRoute",
 			"metadata": map[string]any{
 				"name":      openAPIRouteName,
-				"namespace": skillCatalogNamespace,
+				"namespace": staticSiteNamespace,
 				"labels": map[string]any{
 					"obol.org/managed-by": "serviceoffer-controller",
 				},
@@ -537,8 +546,8 @@ func buildOpenAPIHTTPRoute() *unstructured.Unstructured {
 						"filters": catalogHeadersFilters(),
 						"backendRefs": []any{
 							map[string]any{
-								"name":      skillCatalogConfigMapName,
-								"namespace": skillCatalogNamespace,
+								"name":      staticSiteConfigMapName,
+								"namespace": staticSiteNamespace,
 								"port":      int64(8080),
 							},
 						},
@@ -567,7 +576,7 @@ func buildAPIDocsHTTPRoute() *unstructured.Unstructured {
 			"kind":       "HTTPRoute",
 			"metadata": map[string]any{
 				"name":      apiDocsRouteName,
-				"namespace": skillCatalogNamespace,
+				"namespace": staticSiteNamespace,
 				"labels": map[string]any{
 					"obol.org/managed-by": "serviceoffer-controller",
 				},
@@ -599,8 +608,8 @@ func buildAPIDocsHTTPRoute() *unstructured.Unstructured {
 						"filters": catalogHeadersFilters(),
 						"backendRefs": []any{
 							map[string]any{
-								"name":      skillCatalogConfigMapName,
-								"namespace": skillCatalogNamespace,
+								"name":      staticSiteConfigMapName,
+								"namespace": staticSiteNamespace,
 								"port":      int64(8080),
 							},
 						},
@@ -618,7 +627,7 @@ func buildServicesJSONHTTPRoute() *unstructured.Unstructured {
 			"kind":       "HTTPRoute",
 			"metadata": map[string]any{
 				"name":      servicesJSONRouteName,
-				"namespace": skillCatalogNamespace,
+				"namespace": staticSiteNamespace,
 				"labels": map[string]any{
 					"obol.org/managed-by": "serviceoffer-controller",
 				},
@@ -644,8 +653,8 @@ func buildServicesJSONHTTPRoute() *unstructured.Unstructured {
 						"filters": catalogHeadersFilters(),
 						"backendRefs": []any{
 							map[string]any{
-								"name":      skillCatalogConfigMapName,
-								"namespace": skillCatalogNamespace,
+								"name":      staticSiteConfigMapName,
+								"namespace": staticSiteNamespace,
 								"port":      int64(8080),
 							},
 						},
@@ -738,7 +747,7 @@ func buildHTTPRoute(offer *monetizeapi.ServiceOffer) *unstructured.Unstructured
 // offer. Topology (proven live before being generalized here — see
 // docs/proposals/multistore-storefront-routing.md appendix):
 //
-//   - Exact /, /openapi.json, /.well-known/x402 → the catalog httpd, with
+//   - Exact /, /openapi.json, /.well-known/x402 → the static-site httpd, with
 //     full-path rewrites into the offer's generated bundle files. These are
 //     structurally free — they never touch the payment gate.
 //   - PathPrefix / → x402-verifier, with the public path rewritten into the
@@ -764,7 +773,7 @@ func buildHostHTTPRoute(offer *monetizeapi.ServiceOffer) *unstructured.Unstructu
 				},
 			},
 			"backendRefs": []any{
-				map[string]any{"name": skillCatalogConfigMapName, "namespace": skillCatalogNamespace, "port": int64(8080)},
+				map[string]any{"name": staticSiteConfigMapName, "namespace": staticSiteNamespace, "port": int64(8080)},
 			},
 		}
 	}
@@ -890,11 +899,11 @@ func buildReferenceGrant(offer *monetizeapi.ServiceOffer) *unstructured.Unstruct
 					},
 					// Hostname-bound offers backend their discovery bundle
 					// (Exact / + /openapi.json + /.well-known/x402 rules)
-					// to the catalog httpd in this namespace.
+					// to the static-site httpd in this namespace.
 					map[string]any{
 						"group": "",
 						"kind":  "Service",
-						"name":  skillCatalogConfigMapName,
+						"name":  staticSiteConfigMapName,
 					},
 				},
 			},
@@ -1140,7 +1149,7 @@ func offerPublishedForRegistration(offer *monetizeapi.ServiceOffer) bool {
 		isConditionTrue(offer.Status, "RoutePublished")
 }
 
-func buildSkillCatalogMarkdown(offers []*monetizeapi.ServiceOffer, baseURL string, explicit *schemas.StorefrontProfile) string {
+func buildSkillMarkdown(offers []*monetizeapi.ServiceOffer, baseURL string, explicit *schemas.StorefrontProfile) string {
 	baseURL = strings.TrimRight(baseURL, "/")
 	profile := storefront.ResolvePublished(explicit, baseURL)
 
@@ -1186,7 +1195,7 @@ func buildSkillCatalogMarkdown(offers []*monetizeapi.ServiceOffer, baseURL strin
 		"",
 	}
 
-	lines = append(lines, skillCatalogHowToPay(baseURL)...)
+	lines = append(lines, skillMarkdownHowToPay(baseURL)...)
 
 	if len(ready) == 0 {
 		lines = append(lines, "## Services", "", "**No services currently available.**", "")
@@ -1250,7 +1259,7 @@ func buildSkillCatalogMarkdown(offers []*monetizeapi.ServiceOffer, baseURL strin
 				lines = append(lines, fmt.Sprintf("  %d. %s", i+1, describePaymentDetail(payments[i])))
 			}
 		}
-		lines = append(lines, skillCatalogRouteLines(offer, endpoint)...)
+		lines = append(lines, skillMarkdownRouteLines(offer, endpoint)...)
 		if offer.Spec.Async.Enabled {
 			access := "results are gated to the paying wallet (SIWX sign-in) or the `jobToken` from the 202 body"
 			if offer.Spec.Async.EffectiveResultVisibility() == monetizeapi.ResultVisibilityPublic {
@@ -1268,17 +1277,17 @@ func buildSkillCatalogMarkdown(offers []*monetizeapi.ServiceOffer, baseURL strin
 			description = fmt.Sprintf("x402 payment-gated %s service", fallbackOfferType(offer))
 		}
 		lines = append(lines, fmt.Sprintf("- **Description**: %s", description), "")
-		lines = append(lines, skillCatalogTryIt(offer, endpoint)...)
+		lines = append(lines, skillMarkdownTryIt(offer, endpoint)...)
 	}
 
 	return strings.Join(lines, "\n")
 }
 
-// skillCatalogHowToPay returns the self-contained "How to pay" section. It
+// skillMarkdownHowToPay returns the self-contained "How to pay" section. It
 // is written so any LLM agent — not just one running on Obol Stack — can
 // pay these endpoints by following the x402 v2 loop, without first reading
 // any external doc. baseURL points the reader at the machine-readable specs.
-func skillCatalogHowToPay(baseURL string) []string {
+func skillMarkdownHowToPay(baseURL string) []string {
 	return []string{
 		"## How to pay (x402)",
 		"",
@@ -1330,12 +1339,12 @@ func catalogModelName(offer *monetizeapi.ServiceOffer) string {
 	return ""
 }
 
-// skillCatalogTryIt renders the per-offer "Try it" subsection: one curl that
+// skillMarkdownTryIt renders the per-offer "Try it" subsection: one curl that
 // probes the 402 pricing, and one worked paid request. The paid example for
 // chat-shaped offers is buyprompts.Build's Example — the exact same bytes
 // /api/services.json publishes in the entry's buy.example — so the two
 // surfaces cannot drift. Agent buyers convert off copy-paste, not prose.
-func skillCatalogTryIt(offer *monetizeapi.ServiceOffer, endpoint string) []string {
+func skillMarkdownTryIt(offer *monetizeapi.ServiceOffer, endpoint string) []string {
 	// Route-table offers: probe + pay against the primary paid route, not
 	// the offer root (which may not be served at all when the table has no
 	// catch-all).
@@ -1391,7 +1400,7 @@ func skillCatalogTryIt(offer *monetizeapi.ServiceOffer, endpoint string) []strin
 // active, and upstream healthy serves buyers correctly regardless of
 // whether the on-chain identity has been minted yet.
 //
-// Used by the storefront catalog (and the skill catalog) so an offer that
+// Used by the services.json catalog (and skill.md) so an offer that
 // is functionally usable doesn't disappear from the operator's own
 // dashboard just because the agent wallet hasn't been funded with gas
 // yet. Callers should set ServiceCatalogEntry.RegistrationPending = true
@@ -1877,12 +1886,12 @@ func describePaymentDetail(p monetizeapi.ServiceOfferPayment) string {
 	return b.String()
 }
 
-// skillCatalogRouteLines renders the per-route list for offers with a
+// skillMarkdownRouteLines renders the per-route list for offers with a
 // declared route table (spec.routes). One line per route: methods, full
 // URL, gate/price, and the route summary. Offers without a route table
 // contribute nothing — their single implicit catch-all is already fully
 // described by the Endpoint/Payment lines above.
-func skillCatalogRouteLines(offer *monetizeapi.ServiceOffer, endpoint string) []string {
+func skillMarkdownRouteLines(offer *monetizeapi.ServiceOffer, endpoint string) []string {
 	if len(offer.Spec.Routes) == 0 {
 		return nil
 	}
diff --git a/internal/serviceoffercontroller/render_builders_test.go b/internal/serviceoffercontroller/render_builders_test.go
index bac5fa10..a650ffc5 100644
--- a/internal/serviceoffercontroller/render_builders_test.go
+++ b/internal/serviceoffercontroller/render_builders_test.go
@@ -74,14 +74,14 @@ func assertRestrictedPSS(t *testing.T, deploymentName string, spec map[string]an
 	}
 }
 
-// TestBuildSkillCatalogDeployment_RestrictedPSS verifies the skill-md
+// TestBuildStaticSiteDeployment_RestrictedPSS verifies the skill-md
 // httpd Deployment ships a Restricted-PSS-compliant securityContext.
 // Regression test for the cross-PR interaction with #521 surfaced by
 // the 14-PR integration test (Bug #3).
-func TestBuildSkillCatalogDeployment_RestrictedPSS(t *testing.T) {
-	d := buildSkillCatalogDeployment("hash-x", nil)
+func TestBuildStaticSiteDeployment_RestrictedPSS(t *testing.T) {
+	d := buildStaticSiteDeployment("hash-x", nil)
 	spec, _ := d.Object["spec"].(map[string]any)
-	assertRestrictedPSS(t, skillCatalogConfigMapName, spec)
+	assertRestrictedPSS(t, staticSiteConfigMapName, spec)
 }
 
 // TestBuildAgentIdentityRegistrationDeployment_RestrictedPSS verifies the
@@ -100,16 +100,16 @@ func TestBuildAgentIdentityRegistrationDeployment_RestrictedPSS(t *testing.T) {
 	assertRestrictedPSS(t, agentIdentityRegistrationName(identity), spec)
 }
 
-// TestBuildSkillCatalogConfigMap: exposes skill.md + services.json + openapi.json
+// TestBuildStaticSiteConfigMap: exposes skill.md + services.json + openapi.json
 // + api docs HTML + httpd conf.
-func TestBuildSkillCatalogConfigMap(t *testing.T) {
-	cm := buildSkillCatalogConfigMap("# Catalog", `{"displayName":"Acme","tagline":"t","logoUrl":"https://x/logo.png","services":[{"name":"a"}]}`, `{"openapi":"3.1.0"}`, "<html>shell</html>", nil)
+func TestBuildStaticSiteConfigMap(t *testing.T) {
+	cm := buildStaticSiteConfigMap("# Catalog", `{"displayName":"Acme","tagline":"t","logoUrl":"https://x/logo.png","services":[{"name":"a"}]}`, `{"openapi":"3.1.0"}`, "<html>shell</html>", nil)
 
-	if cm.GetName() != skillCatalogConfigMapName {
-		t.Errorf("name = %q, want %q", cm.GetName(), skillCatalogConfigMapName)
+	if cm.GetName() != staticSiteConfigMapName {
+		t.Errorf("name = %q, want %q", cm.GetName(), staticSiteConfigMapName)
 	}
-	if cm.GetNamespace() != skillCatalogNamespace {
-		t.Errorf("namespace = %q, want %q", cm.GetNamespace(), skillCatalogNamespace)
+	if cm.GetNamespace() != staticSiteNamespace {
+		t.Errorf("namespace = %q, want %q", cm.GetNamespace(), staticSiteNamespace)
 	}
 	data, _ := cm.Object["data"].(map[string]any)
 	if data["skill.md"] != "# Catalog" {
@@ -134,11 +134,11 @@ func TestBuildSkillCatalogConfigMap(t *testing.T) {
 	}
 }
 
-// TestBuildSkillCatalogDeployment: content-hash annotation + correct volume wiring
+// TestBuildStaticSiteDeployment: content-hash annotation + correct volume wiring
 // (skill.md and api/services.json paths).
-func TestBuildSkillCatalogDeployment(t *testing.T) {
-	d1 := buildSkillCatalogDeployment("hash-1", nil)
-	d2 := buildSkillCatalogDeployment("hash-2", nil)
+func TestBuildStaticSiteDeployment(t *testing.T) {
+	d1 := buildStaticSiteDeployment("hash-1", nil)
+	d2 := buildStaticSiteDeployment("hash-2", nil)
 
 	spec1, _ := d1.Object["spec"].(map[string]any)
 	template1, _ := spec1["template"].(map[string]any)
@@ -187,13 +187,13 @@ func TestBuildSkillCatalogDeployment(t *testing.T) {
 	}
 }
 
-// TestBuildSkillCatalogService: ClusterIP service on port 8080 with the
+// TestBuildStaticSiteService: ClusterIP service on port 8080 with the
 // managed-by selector.
-func TestBuildSkillCatalogService(t *testing.T) {
-	svc := buildSkillCatalogService()
+func TestBuildStaticSiteService(t *testing.T) {
+	svc := buildStaticSiteService()
 
-	if svc.GetName() != skillCatalogConfigMapName {
-		t.Errorf("name = %q, want %q", svc.GetName(), skillCatalogConfigMapName)
+	if svc.GetName() != staticSiteConfigMapName {
+		t.Errorf("name = %q, want %q", svc.GetName(), staticSiteConfigMapName)
 	}
 	spec, _ := svc.Object["spec"].(map[string]any)
 	if spec["type"] != "ClusterIP" {
diff --git a/internal/serviceoffercontroller/render_test.go b/internal/serviceoffercontroller/render_test.go
index 036ac28c..677c980d 100644
--- a/internal/serviceoffercontroller/render_test.go
+++ b/internal/serviceoffercontroller/render_test.go
@@ -611,7 +611,7 @@ func TestRegistrationDataURL(t *testing.T) {
 	}
 }
 
-func TestBuildSkillCatalogMarkdown(t *testing.T) {
+func TestBuildSkillMarkdown(t *testing.T) {
 	readyOffer := &monetizeapi.ServiceOffer{
 		ObjectMeta: metav1.ObjectMeta{Name: "flow-qwen", Namespace: "llm"},
 		Spec: monetizeapi.ServiceOfferSpec{
@@ -639,7 +639,7 @@ func TestBuildSkillCatalogMarkdown(t *testing.T) {
 		},
 	}
 
-	content := buildSkillCatalogMarkdown([]*monetizeapi.ServiceOffer{readyOffer, notReadyOffer}, "https://example.com", nil)
+	content := buildSkillMarkdown([]*monetizeapi.ServiceOffer{readyOffer, notReadyOffer}, "https://example.com", nil)
 
 	if !strings.Contains(content, "# Obol Stack Service Catalog") {
 		t.Fatalf("catalog missing title:\n%s", content)
@@ -655,13 +655,13 @@ func TestBuildSkillCatalogMarkdown(t *testing.T) {
 	}
 }
 
-// TestBuildSkillCatalogMarkdown_DrainAdditiveDetail locks in the
+// TestBuildSkillMarkdown_DrainAdditiveDetail locks in the
 // pure-additive markdown surface: active offers must NOT emit a
 // `- **Available**:` detail bullet (that wire was removed when drain
 // landed). Draining offers may have a `- **Drain ends at**:` bullet
 // but never a separate Available bullet, because consumers detect
 // drain solely via the timestamp's presence.
-func TestBuildSkillCatalogMarkdown_DrainAdditiveDetail(t *testing.T) {
+func TestBuildSkillMarkdown_DrainAdditiveDetail(t *testing.T) {
 	readyCond := []monetizeapi.Condition{{Type: "Ready", Status: "True"}}
 	activeOffer := &monetizeapi.ServiceOffer{
 		ObjectMeta: metav1.ObjectMeta{Name: "alpha", Namespace: "llm"},
@@ -693,7 +693,7 @@ func TestBuildSkillCatalogMarkdown_DrainAdditiveDetail(t *testing.T) {
 		Status: monetizeapi.ServiceOfferStatus{Conditions: readyCond},
 	}
 
-	content := buildSkillCatalogMarkdown(
+	content := buildSkillMarkdown(
 		[]*monetizeapi.ServiceOffer{activeOffer, drainingOffer},
 		"https://example.com",
 		nil,
@@ -717,10 +717,10 @@ func TestBuildSkillCatalogMarkdown_DrainAdditiveDetail(t *testing.T) {
 	}
 }
 
-func TestBuildSkillCatalogHTTPRoute(t *testing.T) {
-	route := buildSkillCatalogHTTPRoute()
-	if route.GetName() != skillCatalogRouteName {
-		t.Fatalf("route name = %q, want %q", route.GetName(), skillCatalogRouteName)
+func TestBuildStaticSiteHTTPRoute(t *testing.T) {
+	route := buildStaticSiteHTTPRoute()
+	if route.GetName() != staticSiteRouteName {
+		t.Fatalf("route name = %q, want %q", route.GetName(), staticSiteRouteName)
 	}
 	spec := route.Object["spec"].(map[string]any)
 	rules := spec["rules"].([]any)
@@ -732,8 +732,8 @@ func TestBuildSkillCatalogHTTPRoute(t *testing.T) {
 	}
 	backends := firstRule["backendRefs"].([]any)
 	backend := backends[0].(map[string]any)
-	if backend["name"] != skillCatalogConfigMapName {
-		t.Fatalf("backend name = %v, want %s", backend["name"], skillCatalogConfigMapName)
+	if backend["name"] != staticSiteConfigMapName {
+		t.Fatalf("backend name = %v, want %s", backend["name"], staticSiteConfigMapName)
 	}
 }
 
@@ -1622,8 +1622,8 @@ func TestBuildCatalogHeadersMiddleware(t *testing.T) {
 	if mw.GetName() != catalogHeadersMiddlewareName {
 		t.Fatalf("name = %q, want %q", mw.GetName(), catalogHeadersMiddlewareName)
 	}
-	if mw.GetNamespace() != skillCatalogNamespace {
-		t.Fatalf("namespace = %q, want %q", mw.GetNamespace(), skillCatalogNamespace)
+	if mw.GetNamespace() != staticSiteNamespace {
+		t.Fatalf("namespace = %q, want %q", mw.GetNamespace(), staticSiteNamespace)
 	}
 
 	headers := mw.Object["spec"].(map[string]any)["headers"].(map[string]any)
@@ -1648,7 +1648,7 @@ func TestBuildCatalogHeadersMiddleware(t *testing.T) {
 // (locked separately by TestBuildHTTPRoute's no-filters assertion).
 func TestCatalogRoutesCarryHeadersFilter(t *testing.T) {
 	routes := map[string]*unstructured.Unstructured{
-		"/skill.md":          buildSkillCatalogHTTPRoute(),
+		"/skill.md":          buildStaticSiteHTTPRoute(),
 		"/api/services.json": buildServicesJSONHTTPRoute(),
 		"/openapi.json":      buildOpenAPIHTTPRoute(),
 		"/api":               buildAPIDocsHTTPRoute(),
@@ -1699,12 +1699,12 @@ func TestBuildServiceCatalogJSON_SchemaVersion(t *testing.T) {
 	}
 }
 
-// TestBuildSkillCatalogMarkdown_TryIt asserts every offer detail block ends
+// TestBuildSkillMarkdown_TryIt asserts every offer detail block ends
 // with a copy-paste "Try it" section: a 402 probe curl plus a worked paid
 // request. Chat-shaped offers must show the REAL model id (including the
 // AgentResolution fallback for type=agent) — the same id services.json
 // publishes — and http offers a curl of the gated path.
-func TestBuildSkillCatalogMarkdown_TryIt(t *testing.T) {
+func TestBuildSkillMarkdown_TryIt(t *testing.T) {
 	readyCond := []monetizeapi.Condition{{Type: "Ready", Status: "True"}}
 	inferenceOffer := &monetizeapi.ServiceOffer{
 		ObjectMeta: metav1.ObjectMeta{Name: "flow-qwen", Namespace: "llm"},
@@ -1747,7 +1747,7 @@ func TestBuildSkillCatalogMarkdown_TryIt(t *testing.T) {
 		Status: monetizeapi.ServiceOfferStatus{Conditions: readyCond},
 	}
 
-	content := buildSkillCatalogMarkdown(
+	content := buildSkillMarkdown(
 		[]*monetizeapi.ServiceOffer{inferenceOffer, agentOffer, httpOffer},
 		"https://seller.example", nil,
 	)
diff --git a/internal/serviceoffercontroller/routesurface_golden_test.go b/internal/serviceoffercontroller/routesurface_golden_test.go
index 60a7d85e..601cabe1 100644
--- a/internal/serviceoffercontroller/routesurface_golden_test.go
+++ b/internal/serviceoffercontroller/routesurface_golden_test.go
@@ -137,7 +137,7 @@ func TestRouteSurface_Golden_VerifierAndOpenAPIAgree(t *testing.T) {
 // appears in skill.md with its method, full URL, and effective price.
 func TestRouteSurface_Golden_SkillMDListsEveryRoute(t *testing.T) {
 	offer := routeTableOffer()
-	content := buildSkillCatalogMarkdown([]*monetizeapi.ServiceOffer{offer}, "https://example.com", nil)
+	content := buildSkillMarkdown([]*monetizeapi.ServiceOffer{offer}, "https://example.com", nil)
 
 	for _, want := range []string{
 		"`POST https://example.com/services/audit/submit` — 0.5 USDC/request — Submit source for audit",
diff --git a/internal/serviceoffercontroller/templates/offer_landing.html b/internal/serviceoffercontroller/templates/offer_landing.html
new file mode 100644
index 00000000..25d5968e
--- /dev/null
+++ b/internal/serviceoffercontroller/templates/offer_landing.html
@@ -0,0 +1,64 @@
+<!doctype html>
+<html lang="en">
+  <head>
+    <meta charset="utf-8" />
+    <meta name="viewport" content="width=device-width,initial-scale=1" />
+    <title>{{.Title}}</title>
+    <meta name="description" content="{{.Description}}" />
+    <meta name="theme-color" content="{{.ThemeColor}}" />
+    <meta property="og:type" content="website" />
+    <meta property="og:title" content="{{.Title}}" />
+    <meta property="og:description" content="{{.Description}}" />
+    <meta property="og:site_name" content="{{.Operator}}" />
+    {{if .OGImageURL}}<meta property="og:image" content="{{.OGImageURL}}" />
+    <meta name="twitter:card" content="summary_large_image" />
+    <meta name="twitter:image" content="{{.OGImageURL}}" />{{end}}
+    {{if .FaviconURL}}<link rel="icon" href="{{.FaviconURL}}" />{{end}}
+    <style>
+      :root { {{.ThemeCSS}} --mono:"JetBrains Mono",ui-monospace,monospace; }
+      * { box-sizing: border-box; } html, body { background: var(--bg01); }
+      body { margin:0; color:var(--light); font-family:"DM Sans",system-ui,sans-serif; line-height:1.5; }
+      .wrap { max-width:640px; margin:0 auto; padding:64px 24px 96px; }
+      .brand { display:flex; align-items:center; gap:10px; margin-bottom:24px; color:var(--light); font-weight:600; font-size:15px; }
+      .brand img { height:32px; width:auto; }
+      .pill { display:inline-block; font-family:var(--mono); font-size:13px; font-weight:600; color:var(--green); border:1px solid var(--green); border-radius:999px; padding:6px 14px; margin-bottom:24px; }
+      h1 { font-size:28px; margin:0 0 8px; }
+      p { color:var(--body); margin:0 0 12px; }
+      .richtext { color:var(--body); }
+      .richtext p { margin:0 0 10px; }
+      .richtext ul, .richtext ol { margin:0 0 10px; padding-left:22px; }
+      .richtext h3, .richtext h4 { color:var(--light); margin:14px 0 6px; font-size:16px; }
+      .richtext code { font-family:var(--mono); font-size:0.9em; }
+      .richtext pre { background:var(--bg01); border:1px solid var(--stroke); border-radius:8px; padding:12px; overflow-x:auto; }
+      .card { background:var(--bg02); border:1px solid var(--stroke); border-radius:12px; padding:20px 24px; margin-top:24px; }
+      .card h2 { font-size:15px; margin:0 0 8px; color:var(--light); }
+      code, .mono { font-family:var(--mono); font-size:13px; color:var(--light); }
+      a { color:var(--green); }
+      .fineprint { color:var(--muted); font-size:13px; margin-top:32px; }
+    </style>
+    {{if .CustomCSS}}<style data-obol="custom-css">{{.CustomCSS}}</style>{{end}}
+  </head>
+  <body>
+    <div class="wrap" data-obol="page-landing">
+      {{if .LogoURL}}<div class="brand" data-obol="brand"><img src="{{.LogoURL}}" alt="{{.Operator}}" />{{if .ShowName}}<span>{{.Operator}}</span>{{end}}</div>{{end}}
+      <span class="pill" data-obol="price">{{.Price}}</span>
+      <h1 data-obol="title">{{.Title}}</h1>
+      <div class="richtext" data-obol="description">{{.DescriptionHTML}}</div>
+      <!-- Reserved mount for the in-browser wallet checkout widget. -->
+      <div data-obol="checkout"></div>
+      <div class="card" data-obol="dev-links">
+        <h2>For agents &amp; developers</h2>
+        <p class="mono"><a href="/openapi.json">/openapi.json</a> — request shapes + per-route pricing</p>
+        <p class="mono"><a href="/.well-known/x402">/.well-known/x402</a> — signable x402 payment requirements</p>
+        <p>Payment is per-request via x402 micropayments: call an endpoint with no payment to receive the <code>402</code> challenge, sign one <code>accepts[]</code> entry, retry with the <code>X-PAYMENT</code> header.</p>
+      </div>
+      {{if .AboutHTML}}
+      <div class="card" data-obol="about">
+        <h2>About {{.Operator}}</h2>
+        <div class="richtext">{{.AboutHTML}}</div>
+      </div>
+      {{end}}
+      <p class="fineprint" data-obol="powered-by">Sold by {{.Operator}} · Powered by <a href="https://obol.org">Obol</a></p>
+    </div>
+  </body>
+</html>
diff --git a/internal/x402/templates/DESIGN.md b/internal/x402/templates/DESIGN.md
index 6b000df0..6b4362ed 100644
--- a/internal/x402/templates/DESIGN.md
+++ b/internal/x402/templates/DESIGN.md
@@ -9,8 +9,32 @@ Canonical design system:
 [`@obolnetwork/obol-ui`](../../../../obol-packages/packages/obol-ui/DESIGN.md).
 Sister surface that this page is closest to:
 [`obol-stack/web/public-storefront`](../../../web/public-storefront/DESIGN.md).
-This page is deliberately the **smallest, most constrained** of the four
-surfaces.
+
+## 0. The five public surfaces
+
+Each is identified by a `data-obol="page-*"` marker on its root element —
+the stable hook custom CSS targets. All but the storefront are Go-rendered.
+
+| Marker | Surface | Rendered by |
+| --- | --- | --- |
+| `page-storefront` | Catalog storefront — lists every offer | `web/public-storefront` (Next.js) |
+| `page-landing` | Per-offer landing, on the offer's own hostname | `internal/serviceoffercontroller/offerbundle.go` |
+| `page-402` | **This page** — the payment gate | `internal/x402/paymentrequired.go` |
+| `page-signin` | SIWX challenge | `internal/x402/authgate.go` |
+| `page-error` | Auth/verifier error | `internal/x402/authgate.go` |
+
+Two distinctions worth holding onto, because both are easy to get backwards:
+
+- **`page-402` is not the storefront and not the landing page.** It is served
+  on a *paid resource path*, and only when `Accept` advertises `text/html`
+  (`prefersHTML`, `paymentrequired.go`); everything else gets the JSON
+  challenge. For a root-priced offer the paid resource is `POST /`, so a
+  browser visiting that origin's `/` gets `page-landing`, never this page.
+- **`data-obol="checkout"` is not this page.** It is a reserved mount div that
+  appears on *both* `page-402` and `page-landing`. Custom CSS targeting it
+  hits two surfaces at once.
+
+This page is deliberately the **smallest, most constrained** of the five.
 
 ---
 
@@ -37,24 +61,30 @@ buttons.
 
 ---
 
-## 2. Brand contract (mirrored)
+## 2. Brand contract (server-resolved)
 
 Same palette, type, and shape language as
 [`obol-ui/DESIGN.md § 1`](../../../../obol-packages/packages/obol-ui/DESIGN.md#1-brand-contract).
-Token values are duplicated inline at the top of the `<style>` block:
-
-```css
-:root {
-  --bg01: #091011; --bg02: #111f22; --bg03: #182d32; --bg04: #243d42;
-  --stroke: #1e3a3f;
-  --green: #2fe4ab; --green-dim: #1a7a5c;
-  --light: #d9eef3; --body: #9cc2c9; --muted: #475e64;
-}
+
+This page hardcodes **no** token values. The `:root` block is a single
+template action:
+
+```html
+<style>
+  :root {
+    {{.Branding.ThemeCSS}}
 ```
 
-These mirror `obol-packages/packages/obol-ui/stitches.config.ts` and
-`obol-stack/web/public-storefront/src/app/globals.css`. The mirror is by
-hand — see § 5 for the drift check.
+`ThemeCSS` is produced by `internal/storefront/theme.go` —
+`ResolveTheme(profile.Theme, profile.AccentColor).CSSVars()` — wired in at
+`internal/x402/branding.go`. That package is the **single owner** of the
+token palette for every Go-rendered surface; the seller's resolved profile
+(theme preset + accent override + per-offer `spec.branding` patch) therefore
+reaches this page and the offer landing page identically, with no per-file
+copy to keep in step.
+
+Do not paste hex values into this template. Add or change tokens in
+`theme.go`'s `themePresets` and they render here automatically.
 
 ---
 
@@ -118,21 +148,34 @@ the human-facing prompts.
 
 ## 5. Token-sync contract
 
-This file owns *one of three* hand-mirrored copies of the obol-ui token
-palette. When any of those move, all three must move together. To verify:
+This file owns **no** copy of the palette (§ 2), so it cannot drift. Neither
+can the offer landing page — both render `storefront.ResolveTheme(...).CSSVars()`
+at request/reconcile time from the same Go source.
+
+One hand-mirror survives, and it is on the TypeScript side:
+`web/public-storefront/src/lib/theme.ts` → `LIGHT_THEME_VARS`. It is the
+storefront's **fallback** only (`theme.ts` → `LIGHT_THEME_VARS[token] ?? "#000000"`),
+used when `/api/services.json` doesn't carry `themeVars`; the happy path takes
+its tokens from the feed, which the controller renders from `theme.go`. So
+drift here degrades the no-feed fallback, it does not affect a healthy page —
+which is precisely why it can rot unnoticed. To verify:
 
 ```bash
-diff <(grep -E '#[0-9a-f]{6}' internal/x402/templates/payment_required.html | sort -u) \
-     <(grep -E '#[0-9a-f]{6}' web/public-storefront/src/app/globals.css | sort -u)
+diff <(sed -n '/ThemeLight: {/,/^\t},$/p' internal/storefront/theme.go \
+        | grep -oE '"[a-z0-9-]+": *"#[0-9a-f]{6}"' | tr -d '" ' | sort) \
+     <(sed -n '/^export const LIGHT_THEME_VARS/,/^};$/p' web/public-storefront/src/lib/theme.ts \
+        | grep -oE '"?[a-z0-9-]+"?: *"#[0-9a-f]{6}"' | tr -d '" ' | sort)
 ```
 
-Both files must reference identical hex values for `bg01..bg04`, `stroke`,
-`green`, `green-dim`, `light`, `body`, `muted`. The fifth value `bg05` is
-optional here (not yet used by this page; add when the storefront introduces
-a card that needs a third elevation).
+Silence means they agree. Both sides must yield 13 `token:#hex` pairs — if
+either yields zero the check is vacuously passing and the extractor needs
+fixing, not the palette. (The previous version of this section diffed hex out
+of `payment_required.html`, which stopped containing any once theming moved to
+`theme.go`; it compared an empty set forever.)
 
-Whenever you edit token CSS in this file, also update the storefront and
-verify the canonical Stitches theme is the authoritative source.
+`internal/storefront/theme.go` is the authoritative source. Changing a preset
+there is sufficient for every Go-rendered surface; update `theme.ts` in the
+same commit.
 
 ---